Before: This Ram advertisement prioritizes white males as the hardworking breadwinners of their households. When Cara Daggett discusses the new deal infrastructure put forth in the aftermath of the great depression she states that, “the American way of life was centred around a version of white, patriarchal rule in which the achievement of hegemonic masculinity required intensive fossil fuel consumption and, for the working-or middle-class, jobs within or reliant upon fossil fuel systems.” (Daggett, 32) In the advertisement the two people both are construction workers, an occupation that is often associated with being manly and tough. Who better to represent this manly, tough, worker than white male figures, as if no other race or gender could do the same. This highlights the sexism and racism present in this advertisement. Donald Trump has not shied away from sexism and racism either, in fact some of his campaign is based on those exact ideas. For example, the famous wall, the wall spanding the United States Mexico border, in order to prevent illegal immigration because according to Trump Mexicans are stealing the hardworking Americans’ jobs. Also Trump has degraded women multiple times over the years, claiming that he can grab any woman he wants and that the woman would enjoy it.
Revision: This Ram advertisement prioritizes white males as the hardworking breadwinners of their households. When Cara Daggett discusses the new deal infrastructure put forth in the aftermath of the great depression she states that, “the American way of life was centred around a version of white, patriarchal rule in which the achievement of hegemonic masculinity required intensive fossil fuel consumption and, for the working-or middle-class, jobs within or reliant upon fossil fuel systems.” (Daggett, 32) In the advertisement the two people both are construction workers, an occupation that is often associated with being manly and tough. Who better to represent this manly, tough, worker than white male figures, as if no other race or gender could do the same. This highlights the sexism and racism present in this advertisement. Donald Trump has not shied away from sexism and racism either, in fact some of his campaign is based on those exact ideas. Donald Trump embraces sexism and racism even before his election, in his campaign. For example, the famous wall, the wall spanding the United States Mexico border, in order to prevent illegal immigration because according to Trump Mexicans are stealing the hardworking Americans’ jobs. Also Trump has degraded women multiple times over the years, claiming that he can grab any woman he wants and that the woman would enjoy it.
Reflection: I noticed that sometimes when I am writing I tend to write exactly what I am thinking and that is not always the best course of action as my thoughts can get quite wordy without me noticing. As I write I sometimes write out the steps of my thinking, which tends to be repetitive and unnecessary at certain points.